"Fight and conquer" is a principle which has been embraced by Rolex throughout its history. Rolex watches, along with their owners have ascended Mount Everest, descended into the Mariana Trench, swam across the English Channel and won the Formula One Grands Prix.
In 1963, based on this very idea, the Rolex Daytona was released especially for racers. The name for this designer watch collection was not chosen by chance. Daytona, the name of one of the most famous auto racing tracks in the world, was given to these beautiful chronographs because the manufacturer focused on the United States, its main market. Pilots of all countries on both sides of the ocean immediately fell in love with this chronograph, and not only for aesthetic reasons they did. Rolex Daytona watches have one very interesting function that has never been used in any other clockwork designs in the whole world. It was called a tachymetric scale. The idea was that a rider could measure his average speed on a specific section of the track using a Rolex Daytona. The victorious march of the Swiss company in the world of the fastest cars on the planet began with this watch model. Of course it did.
Since 1991, Rolex has been the title sponsor of the annual Rolex 24 at Daytona. By the way, all the winners of this prestigious Grand Prix receive a Rolex Daytona Cosmograph watch as a gift. Today, the most valuable are the models produced no later than the 1980s. They have a 4-digit serial number and were produced in extremely small quantities. The modern Rolex Daytona has been in production since the early 1990s, but it is still a rare model revered by collectors and racing aficionados.